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Summary business plans that win review and analysis of rich and gumperts book kindle edition by businessnews publishing download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading summary business plans that win review and analysis of rich and gumperts book. This complete summary of the ideas from stanley rich and david gumperts book business plans that win shows that preparing a business plan that appeals to investors sufficiently to have them reach for their checkbooks is one of the great challenges to building a successful business. Enterprise forum cofounder stanley rich and inc magazine editor david gumpert use examples real business plans to answer the entrepreneurs most pressing questions about how to effectively present any product or service to potential investors to win their attention and financial support. This article is adapted from business plans that win lessons from the mit enterprise forum by messrs rich and gumpert harper row 1985 the authors are also founders of venture resource . How to really create a successful business plan by david gumpert is an easy to read guide to writing a business plan in the book mr gumpert provides specific examples of how to apply the concepts he describes which helps to make his explanation of the concepts very clear and understandable